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IS YOUR BRAND SECURE?

We'll connect the dots for you.

COUNTERFEITING: A GLOBAL EPIDEMIC

Whether your consumer product is in the apparel and accessories, automotive, electronics, health and beauty, wine and spirits, or other market, protecting your brand from criminal activity is more of a challenge than ever today. Increasingly sophisticated counterfeiting is reported to account for nearly 10% of global commerce, with Interpol reporting that a sting operation conducted across 57 countries over just several months into early 2016 uncovered more than 10,000 tons and 1 million liters of bogus foods and beverages. Similarly, piracy and product diversion have escalated enormously in recent years. Also known as the “grey market,” diversion has emerged as a particularly sinister threat, due to the havoc caused by products being sold through unauthorized distribution channels. This illicit trade costs manufacturers and brand owners billions of dollars each year, but the damage to brand integrity is equally significant.

HIGH SECURITY ADAPTED TO YOUR PRODUCT

Manufacturers and brand owners in the automotive, food and beverage, apparel, pharmaceutical, cosmetic and other consumer industries are increasingly concerned about unauthorized, parallel trade. To safeguard health and safety, customer loyalty, brand integrity and financial sustainability, it has become necessary to adopt protective measures. However, with the wide range of security technologies available, a selective approach is required to implement the appropriate modalities into a cohesive process. Our Brand Protection division helps clients to develop a multi-layered strategy that integrates the technologies that work best for a particular product. Just as every division at your organization plays a role in the “moving parts” of your operations, key security technologies work together for any given product’s successful distribution.

MULTI-LAYERED, INTELLIGENT PACKAGING

To keep your product out of reach of counterfeiters and grey market traffickers, variable data print technology is embedded into highly aesthetic labels and packaging solutions. Hidden and visible codes are applied, documented and stored in a database for verification purposes. In an exclusive agreement with a global technology company, handheld readers are specifically programmed to read the product’s “DNA fingerprint.” Also, incentives may be created to enlist the consumer’s involvement in the authentication process. Combining overt and covert tactics helps keep brands in the health and beauty, technology, vitamin and other industries safe from counterfeiting and diversion.

ANTI-DIVERSION

Executing a unique marking plan, the product is tracked through the distribution process, with any anomalies identified at various inspection points along the supply chain. The product’s downstream path and data path are correlated, triggering detection of potential diversion. In the case of a disabled overt code by would-be “grey marketers,” the covert code would actually provide intelligence on where the product changed custody. In addition, specially designed workflows can coordinate the printing and recording of codes in aggregation hierarchies by unit, case, pallet, etc.

ANTI-COUNTERFEITING

Executing a unique marking plan, the product is tracked through the distribution process, with any anomalies identified at various inspection points along the supply chain. The product’s downstream path and data path are correlated, triggering detection of potential diversion. In the case of a disabled overt code by would-be “grey marketers,” the covert code would actually provide intelligence on where the product changed custody. In addition, specially designed workflows can coordinate the printing and recording of codes in aggregation hierarchies by unit, case, pallet, etc.

SECURITY TECHNOLOGIES

A multitude of sophisticated anti-counterfeiting and anti-diversion technologies have emerged, with numerous breakthroughs now available to help enforce brand protection. Radio-frequency identification (RFID) tags, DNA tracking and taggant fingerprinting are just some of the current advances in the science behind secure product movement. Technologies also include traceless inks and laser-markable coatings, as well as optically readable bar codes and machine-readable data matrix codes. These “smart” labeling and packaging options are designed to work in conjunction with an array of high-tech software and devices recently developed for incorporation into supply chain processes.

SOLUTIONS

Our Brand Protection division brings leading anti-diversion (AD) and anti-counterfeiting technologies together to enable our clients to securely move their products through their authorized distribution channels and get them safely into the hands of loyal customers. A customized approach is designed on a case-by-case basis, according to the specific requirements for the product and market. We work with each client to thwart potential counterfeiters and diverters, outmaneuvering copycats and hackers in a multi-layered strategy. Combining overt, covert and forensic-level measures, we empower brand owners to take control of a crucial segment of their product cycle—from the factory to the consumer. Our experts develop smart packaging and labels that provide product authentication and traceability, as well as enhanced consumer engagement.

ABOUT US

  • Division of New York Label & Box Works, with more than a century of innovative specialty services supporting the consumer products industry
  • Member of the International AntiCounterfeiting Coalition
  • Partnership with Eastman Kodak Company Brand Protection Solutions
  • Certified Deming practitioners committed to continuous process improvement for quality results

50 Oval Drive
Islandia, NY 11749
USA

Email: info@since1878.com
Phone: (800) 257-2300
Fax: (631) 234-7556